The technique involves transferring an image directly from the computer’s memory to the printing substrate, bypassing printing molds, time-consuming setups or technological downtime that are necessary in other techniques. As a result, a big advantage of digital printing is the speed of application and the low production start-up cost. This is why digital printing is widely used for the production of low-volume packaging batches and their models, as well as advertising materials such as flyers, business cards and labels